Privacy Policy

1. Personal Information We Collect

When you visit the Site, we automatically collect specific device metrics, including details about your web browser, IP address, time zone, and installed browser cookies. As you navigate through our store, we track individual product views, referring websites or search terms, and how you interact with our content. We refer to this as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device featuring an anonymous unique identifier. To manage or disable cookies, visit allaboutcookies.org.
• Log Files: Track actions on the site to record IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, & Pixels: Electronic records utilized to understand how you browse our store.

When you complete or attempt a purchase, we gather key transactional details including your name, billing address, shipping address, payment information (including credit card processing data), email address, and phone number. We refer to this as "Order Information."

2. How We Use Your Personal Information

We use Order Information primarily to fulfill orders placed through the Site (processing payments, arranging express shipping, and providing invoices or order updates). Additionally, we use this information to:

• Communicate directly regarding your order status or service bookings.
• Screen orders for potential risk or fraud.
• Deliver tailored marketing, product announcements, or promotional communications aligned with your preferences.

We use Device Information (especially your IP address) to flag potential risks and optimize user experience across our web store.

3. Sharing Your Information

We share necessary personal details with trusted third parties to facilitate our operations. For instance, our online store is powered by Shopify—you can review their data handling policies at Shopify Privacy. We also use Google Analytics to evaluate store interactions—read how Google manages data at Google Privacy or opt out at Google Analytics Opt-Out.

Lastly, we may disclose personal details to comply with legal obligations, regulatory enforcement, subpoenas, or to safeguard our legal rights.

4. Targeted Advertising & Opt-Out

We utilize personal data to deliver targeted ads and updates tailored to your hair preferences. You may opt out of personalized tracking via external platforms:

• Facebook: Facebook Ad Preferences
• Google: Google Ad Settings
• Bing: Bing Personalized Ads
• DAA Portal: Digital Advertising Alliance Opt-Out

5. Security & Data Standards

To protect your personal information, we enforce strict industry best practices. Credit card details are encrypted using Secure Socket Layer technology (SSL) and stored with AES-256 encryption. Our platform complies with all PCI-DSS standards for transactional safety.

6. Your Legal Rights

Under Australian Privacy Principles (Privacy Act 1988) and international privacy guidelines (including GDPR for European visitors), you maintain the right to access, amend, update, or delete personal records held in our systems. Please reach out to our team directly to process any data updates.

7. Data Retention

When an order is placed through the Site, we maintain your Order Information for accounting and verification records unless you explicitly request deletion.